Architecture Prime Ltd is the practice of Registered Architect Paul King, a leading Freelance Architect based in Christchurch and working on projects across New Zealand. Paul is particularly interested in challenging commercial, institutional and residential projects, and rather than simply handing down slick looking designs copied from the latest style magazines,  finds that collaboration with intelligent clients, as well as intelligent builders and others in the project delivery team tends to yield richer, more effective, coherent and often more exciting solutions.  If he has learned anything in 25+ years of practice, it is that valuable design insights and opportunities can come from the most unexpected quarters.